Unlocking Potential

Email Marketing expert Ben Hocking from Jarrang, will share how to deploy email marketing to strengthen your marketing plan and increase sales. He will explain how to make the most of the technology available to improve the efficiency of your processes.

Unlocking Potential

This practical workshop gives you an introduction to understanding the financial performance of your business and simple tools to plot your financial goals. Jen Ayres, Unlocking Potential’s resident Financial Guru will provide a guide for non-financial people to Profit & Loss Accounts, Balance Sheets, and why they are important to you.

Unlocking Potential

We are in unprecedented times, buyer behaviours are changing rapidly and time online has increased immeasurably. Businesses need to adapt their marketing plans, and react quickly to respond to their customers' new demands. Led by Online Marketing Expert Jaye Cowle, this workshop will help you understand what your customers are doing online, how to reach them and what channels are working best to either increase sales or engage customers long term.

Unlocking Potential

Katherine George, Director of Oh So Social marketing will take you on a journey of social media for business. She will guide you, exploring Why social media is so important, How to plan, understand and find your customers on social. Together you’ll discover what makes people buy, and how to create thumb stopping content with your mobile phone.

Unlocking Potential

Delivered by Sara Pugh, Director at Marketing Agency Eight Wire you’ll cover what should be in your marketing strategy; who are you targeting to and where are they; the software that can help you and what you can do at low cost (and when it pays to pay)! You’ll consider whether you are marketing to the right people, and identify who buys your product, as well as understand how to measure effectiveness and data analysis. You will leave knowing how to move your marketing plan forward and with a host of practical tips to do just that.

Unlocking Potential

Four sessions in two weeks to gear up for your three biggest months (and beyond) Nobody needs lessons in the importance of Q4. But even if you can rely on the golden quarter’s sales outstripping the other three, why leave it to the calendar to see sales spike?

Why not get your comms, marketing, sales strategies and stock systems as on-point and pin-sharp as they can be?

Four three-hour sessions (9:30-12:30, online) will help you do more than reap winter rewards; they’ll equip you with the tools, tech and know-how to make your year-round online sales as efficient and user-friendly as they can be.

Unlocking Potential

Get To Know Your Customer

Thursday 21 April 2021 - 9:30am - 12:30pm

Getting your value proposition right is fundamental to any business transformation. And to do that you need to REALLY understand what your customers are buying from you.

This workshop will help you on your digital transformation journey by giving you the tools to understand what value you really bring to your customer, making you test those assumptions and giving you a firm foundation plan for change.

Unlocking Potential

Are your spreadsheets are out of control? If you crave clarity, efficiency and sanity, a Customer Relationship Management (CRM) system is what you need. Do you have a feeling you need one but not sure how start or how it would help your business?

We’ve lined up expert, Kate Doodson, to answer all those questions, keep things simple and set you on the right track to by helping you too:

• Understand the jargon
• Figure out a CRM’s six core functions
• Make a start
• Get your team on board
• Choosing which system works best for you

Unlocking Potential

This workshop will help you on your digital transformation journey by showing you the tools available to utilise in your business today, to help spot the trends of the future that could affect your business. Whether it’s planning to pivot or testing new ideas you will leave with a process for making data driven decisions and enabling calculated strategic choices regarding your customers wants.

Unlocking Potential

 Since joining the iconic British car manufacturer – which was founded in 1909 – as a 16-year-old Sheet Metal Apprentice,  Steve has worked his way through the business to become Managing Director in 2013 and more latterly the Chairman and CEO. 

At the event, Steve will share how he is leading the company to maintain its heritage, yet simultaneously introduce new technology as the company progresses through the 21st Century.  

 Like all manufacturers, they face increasing legislative requirements, and demand from customers for more sustainable products. Along with sharing his story (as foreman he helped modernise archaic work practices) and the Morgan journey, Steve will explain how the 220-strong-workforce business has embraced innovation, swiftly incorporating innovative processes whilst retaining the essence of the marque.  

Unlocking Potential

In this in-depth and interactive double workshop, Niall McKeown from Ionology will take you on a journey using practical tools and resources, driven by data, to help your test new ideas, and innovate, confidently, regularly and effectively.

Starting with the customer in mind, you will discover what they really want. Then, using Niall’s rapid prototyping board, you will discover ways to test new ideas quickly that will be analysed and backed up with data to evidence whether your new innovation could be a successful and financially profitable option that meets customers real needs.

Unlocking Potential

Unlocking Potential

Unlocking Potential

Get To Know Your Customer

Thursday 21 April 2021 - 9:30am - 12:30pm

Getting your value proposition right is fundamental to any business transformation. And to do that you need to REALLY understand what your customers are buying from you.

This workshop will help you on your digital transformation journey by giving you the tools to understand what value you really bring to your customer, making you test those assumptions and giving you a firm foundation plan for change.

Unlocking Potential

Future Focus presents four three-hour Labs tackling HR, Employment and everything that’s changed, changing and about to change even more.

Not only is the concept of ‘the workplace’ no longer set in stone, it’s so fluid you could keep it in bottles.

Employees are now expected to work remotely, fully or partly. To feel like team-members, but independent, self-regulating and more efficient than ever. To collaborate, communicate and be part of a company’s culture. To be expert users of the latest digital technology.

Unlocking Potential

There’s no getting away from the challenges faced by Cornish businesses in the last 12 months; the Digital Transformation programme could hardly be better timed or more topical.

For businesses, though, this is about more than just adapting. Digital transformation is about efficiency, effectiveness, competitiveness, relevance and growth. It’s about a whole new mindset, too, and there’s no one better at communicating this than digital transformation expert Niall McKeown, which is why we’re so pleased that he’ll be speaking at our first event on Friday 26th March.

Through tried and tested frameworks against a backdrop of relevant case studies, Niall will challenge you to think about where your business is today on the road to transforming digitally, and inspire us with an insight into the steps that can be taken to get there.

Unlocking Potential

Whatever your situation or motivation, these three-hour Future Focus labs will equip you with everything you need to know about all things export. From big picture to small print, from impressive pitching to efficient shipping, from researching markets to Rules of Origin: these sessions will change the game for Cornish food and drink, consumer goods and clothing businesses turning over at least £250k. We’ll be teaming up with the Export Academy, a new initiative from the Department for International Trade (DIT), to deliver a special dedicated version of the course with hands-on support from an International Trade Advisor.

Each week will tackle a specific topic, but the sessions’ focus will be twofold. On the one hand you’ll get the comprehensive, all-purpose information everyone should have; on the other, we’ll facilitate discussions, break into small groups and use local examples so that the content’s authority will always be matched by its relevance to your needs.

Unlocking Potential

GET MORE BOOKINGS ONLINE IN 2021.

You’ve recently done enough improvising and emergency re-imagining to last a lifetime. But now is the time you can prepare to be the best you can before the return of demand for UK holidays and hospitality bookings.

Over four consecutive Thursday mornings, starting on 28th January, we’re delivering a fully funded workshop series to help you maximise online bookings in 2021. Launch Online, Jarrang, Oh So Social, PKF Francis Clark, List Assisters and Eight Wire are all on the bill to provide the insightful, practical and pragmatic tips you need to make the most of this year’s online bookings.

This interactive workshop, delivered online, is divided into four sessions, each running from 9:30am until 12:30pm:

Session 1: Thursday 28th January Tom Roach, partner at PKF Francis Clark, will kick things off by giving you insights into the metrics that matter to the hospitality industry in Cornwall to understand where you can grow. During this session we’ll also explore what quality means in Covid times and hear from Robin Barker how the Cornwall Tourism Awards can give you a way to demonstrate the quality in your offer.

Session 2: Thursday 4th February Your second session is led by Jaye Cowle of Launch Online, giving you insights into the digital landscape, current trends in hospitality bookings, planning for 2021, understanding your customer’s path to purchase and suggesting practical ways to improve your chance of generating bookings without a big marketing budget.

Session 3: Thursday 11th February The third week looks at how you can convert visitors to your website into purchasers with Sara Pugh from digital agency Eight Wire. She will also help you understand how you can maximise bookings, boost your existing revenue streams and improve spend per head. Joining her at this session will be Clare Rutt from List Assisters to share how listing on external platforms can benefit your business.

Session 4: Thursday 18th February The final session looks at the role of social media, with Katherine George from Oh So Social Marketing, who will focus on creating great content, getting the most from your time and financial investment to deliver strong returns. Email marketing specialist, Jarrang, will complete the line-up, covering communicating with your database to drive targeted and repeat bookings.

Times like these bring adversity and opportunity, not always in equal measure. Our specialists have a proven background in hospitality, making this a chance to get practical tips, tools and techniques that you can implement to get your business in the best shape possible to face 2021 and beyond.

Plus, wider support available includes access to a range of resources, including some potential funding, as part of the InFocus programme, funded by the European Regional Development Fund.

Unlocking Potential

This is a one-stop shop for a variety of business development webinars commissioned by Unlocking Potential during the first Covid19 lockdown, March - September 2020.

Unlocking Potential